AvanzaBrand Identity
Motion
Campaign

A health and fitness app designed to get people moving more in their day-to-day lives.



Target Audience20–50 yo Office CommutersDeliverablesName, Logo, Type, Palatte, Design System, MockupsKeywordsHealth, Urban, Refreshing, MovementPositioningLifestyleHeader TypefaceNeue Machina Plain Ultrabold
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Body TypefaceNeue Machina Plain Regular
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Grid System
Primary Dark
Primary Light
Secondary Dark
Secondary Light
DescriptionAvanza is a health and fitness app designed to get people moving more in their day-to-day lives. This involves promoting either physical activity or simply a change in the way you commute to work.

Avanza will provide you with information not just on your daily fitness activities but will also calculate the real-world benefits of adopting a healthier lifestyle. The app, for example, will show customers the monetary as well as environmental benefits of walking or cycling to work as opposed to commuting via car. 

Avanza is more than just an app; its aim is to gradually change a person's entire lifestyle based on a more active, fit, and sustainable schedule.
Colophon
Sebastian Power.

2026