Avanza

Duration

Media

A health and fitness app designed to get people moving more in their day-to-day lives.

Avanza brand outlines:

Audience
Deliverables
Keywords
Positioning

20–50 yo Office Commuters
Name, Logo, Type, Palatte, Design System, Mockups
Health, Urban, Refreshing, Movement
Lifestyle

Header Typeface:

Neue Machina Plain Ultrabold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
0123456789

Body Typeface

Neue Machina Plain Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
0123456789

Grid System

Primary Dark

Primary Light

Secondary Dark

Secondary Light

Description

Avanza is a health and fitness app designed to get people moving more in their day-to-day lives. This involves promoting either physical activity or simply a change in the way you commute to work.

Avanza will provide you with information not just on your daily fitness activities but will also calculate the real-world benefits of adopting a healthier lifestyle. The app, for example, will show customers the monetary as well as environmental benefits of walking or cycling to work as opposed to commuting via car.

Avanza is more than just an app; its aim is to gradually change a person's entire lifestyle based on a more active, fit, and sustainable schedule.